COMPETITIVE INTELLIGENCE
All too often competitive intelligence is an annual process or a knee-jerk reaction to competitor's activity. Keeping a pulse on trends and quickly analyzing internal and external factors can be challenging for any business. A major technology company was facing the same problem. They found themselves always being caught off guard to their competition's activities, resulting in spending a lot of time responding to all competitive threats. While working with TMG, they developed both a long term and short term process to monitor key competitors. The result: The ability to be proactive and where needed, as well as understand which competitive actions are the ones that require responses. By combining an annual planning with an ongoing monitoring process, TMG can help identify key competitors and their activities, market activities, and top indicators that will help you stay ahead of the competition. |
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