MARKET RESOURCE ALLOCATION
The allocation of marketing dollars to maximize market share growth is a tough task for any business. The future of a company often depends on it. One major Canadian ISP provider found, marketing dollars spent per sale were not maximized because the optimal mix of mass media, direct, and retail spending was not utilized. The result: Using TMG's proprietary methodology, a significant shift was made in the marketing mix which maximized sales per marketing dollar spent. TMG can identify which marketing factors impact market growth is crucial. With TMG's help, clients can identify which marketing related activities can best impact share growth. |
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